MENA Apps: Comparing Web vs. Mobile User Experience
As the popularity of mobile apps continues to grow in the Middle East and North Africa (MENA) region, it is essential for developers to consider the unique user Experience (UX) needs and preferences of Arabic Speaking users. In this article, we will delve into the key differences between mobile apps and web apps in the context of UX, and offer strategies for optimising the user experience of mobile apps for the MENA market. From the importance of localizing content to the role of cultural factors in design, this article will provide valuable insights for anyone involved in the development or marketing of mobile apps in the MENA region.